Want Repeat Customers? Remember the 3 C’s of the Pizza Business
In the highly competitive world of pizza making, establishing a loyal customer base is key. In order to be successful in this industry, it is important to understand why customers come to you and what keeps them coming back. An easy way to remember this are the 3 C’s. Let’s break them down below:
Why do people order pizza? Sure, it’s probably the best food ever invented, but it is also convenient. Lunch or dinner is just a quick phone call away. Pizza requires minimal effort on the customer’s part and that’s exactly what customers are looking for – a quality product ready in less than 30 minutes.
How to Increase Customer Convenience
So how do you create a more convenient experience for your customers? By streamlining your pizza making process, and making it more convenient for you, it will extend to the customer.
Saving time during the creation of each pizza will, in turn, save the customer time as well. Consider using one of our pre-shaped products like our Dough Flats. It take less time to thaw the pizza dough and is already partially stretched and oiled.
Picture this: you’ve had a long day at work and are too tired to cook so you order a pizza from your usual place. You pick it up, get home, open the box, and dig in. After your first bite you realize something is wrong. “Did they change the recipe?” You’re annoyed and frustrated and vow to take your business elsewhere.
Putting out the same quality pizza every time is not an easy task, but it is crucial to creating the best experience for the customer. This starts at the very beginning of your pizza making process. We may be biased, but we think the dough is the most important ingredient and if you can’t get that right every time you’re going to lose business.
A great way to get consistent results every time is to utilize Frozen Pizza Dough Balls. Not only are they offered in a variety of styles like traditional, multi-grain, and whole wheat, but they are the best way to achieve repeatable results that your customers will love.
A great thing about pizza is its versatility. The more variety you can offer, the more customers you can service. This is a great way to keep up with and adapt to growing trends in the food industry.
Attracting More Customers with More Choices
As customers become more concerned about where there food comes from, they will look for restaurants that do the same. Adding a pizza using only Certified Organic ingredients to your menu will give these customers peace of mind and bring them back for more.
More and more people are cutting out gluten from their diet these days, but want a product that doesn’t sacrifice flavor or quality. We pride ourselves on producing our Gluten Free Dough under strict guidelines while maintaining the doughy deliciousness that customers expect. Give it a shot and the customers will thank you with their business over and over again.
Now go out there and apply what you’ve learned, just remember the three C’s and you’ll have satisfied customers that keep on coming back!